In Turkey, two high school friends, Çağrı and Bedrettin, shared a common passion for creativity and design. Their dreams were as vivid and vibrant as the colors they envisioned for their future. Both harbored a desire to start their own decoration company which embraces a more modern, global aesthetic. Despite attending different universities, their bond remained strong, fueled by their shared vision. During their college years, they immersed themselves in courses and internships that would prepare them for their entrepreneurial journey.
After years of hard work and dedication, Çağrı and Bedrettin reunited with a wealth of knowledge and experience. Eager to turn their dream into a reality, they founded their company, Hoagard. The duo wanted to focus on metal and neon wall decors, to offer something fresh and appealing to a broader audience.
The early days were challenging. They faced the usual struggles of a startup – limited resources, long hours, and the uncertainty of the market. However, their passion and determination fueled their perseverance. Çağrı focused on the business side, handling logistics and marketing, while Bedrettin spearheaded the creative direction, ensuring each piece reflected their modern and international aesthetic.
The breakthrough came when they decided to launch an international e-commerce platform. Embracing the power of the internet, Hoagard showcased its unique designs to a global audience. Social media became a powerful tool, allowing them to connect with customers from around the world who appreciated the fusion of metal and neon in their innovative designs.
As orders poured in, they expanded their team, bringing in like-minded individuals who shared their passion for contemporary design. The creative team collaborated on new concepts, pushing the boundaries of what was possible with metal and neon. The products, ranging from abstract sculptures to inspirational quotes, captivated customers worldwide.
Hoagard soon became a recognized name in the home decor industry, and their success surpassed the borders of Turkey. Their designs adorned homes, offices, and businesses across continents. The international acclaim only fueled their ambition, inspiring them to continue pushing the envelope of creativity.